Meet The Team: Camille Galles
Meet Camille, the powerhouse behind Minneapolis Craft Market’s digital email communications. Camille leads and executes email marketing strategy to increase customer loyalty, retention, and sales. And WOW does she excel at it! If you receive MCM emails, you’re witnessing the exceptional work of Camille.
Originally hired onto the team in August of 2020, Camille has contributed to the success of MCM in monumental ways. The numbers she’s responsible for speak for themselves:
Average monthly sales increased by 127%. Sales increased an additional 338% during holiday shopping months.
The number of vendors selling on Minneapolis Craft Market’s multi-vendor marketplace increased by 72%.
The average number of sessions (visits) to Minneapolis Craft Market increased by 28%. Sessions increased by an additional 99% during holiday shopping months.
We literally couldn’t have conquered the challenges of 2020 without Camille’s creativity of email campaigns, analytical expertise, organizational skills, and so much more. Thank goodness she’s continuing on with us!
“Camille [brings] creativity and consideration to our email strategy. What had previously been an afterthought in our marketing plan became an integral and proactive component of our marketing strategy, generating sales and engaging our customers.”
A Chat With Camille
We sat down (virtually) with Camille to learn a bit more about her outside of work, how she came to start her own business, and what speaks to her.
MCM: What led you down the marketing path? How did you get to where you are?
CG: I decided to pursue marketing after working for grassroots political campaigns. I loved the strategy and relationship-building work of politics. Marketing was a way to continue that work in a more creative and dynamic way!
MCM: What in the world is your biggest inspiration right now (positive or negative)?
CG: I was really inspired by a show I watched recently on Netflix, Call My Agent. It's set in the movie industry in Paris and I was inspired by the fashion, the city, and the passion of the characters!
MCM: What’s your favorite part of working with MCM?
CG: My favorite part of working with MCM is getting to play with the cheeky and colorful brand personality! I also love that this team isn't afraid to try new things and take a risk.
MCM: What are you passionate about when you aren’t working?
CG: I love riding my bike, reading, and recently I've started strength training! I also am involved in a Mutual Aid Network in Prince George County Maryland, where I live. z
MCM: Current favorite quote?
CG: My current favorite quote is "Bet on yourself." This was my new year's mantra in 2020 and – though I had no idea what was coming in that year – setting that intention laid the groundwork to starting my own company, c.e.galles digital.
MCM: What’s a weird fact about you?
CG: A weird fact about me is that I'm a classically trained oboist.
Stay In Touch With Camille and
C.E. Galles Digital:
Website: cegalles.com
IG: @cegalles